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projects.

projects.
The Subway

about.

I've always been drawn to the moment someone stops, looks, and feels something. A window that pulls you in from the sidewalk. A partnership that surprises you. A campaign that makes you feel seen. For more than 20 years, I've been creating those moments, from New York fashion shows and holiday windows to brand partnerships and campaigns at Target.

I'm a connector at heart and a builder by experience. I connect ideas, strategy, and execution, and I build what doesn't exist yet: an enterprise visual merchandising capability, a global partnerships team, and collaborations with brands like Apple, Ulta Beauty, Nintendo, LEGO, and Peacock.

My approach draws on art, history, data, and cultural relevance. Being multihyphenate is one of my greatest assets, and connection is my superpower. I bring people together to create work that is truly differentiated, because I believe that if you take care of the people, the work will come.

Today, I partner with brands as an independent consultant and interim leader on partnerships, experiential marketing, and brand experiences that move both people and the business.

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contact.

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© 2026 Davinia Roberts. All rights reserved.

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